Team Sincera

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Designs, feedback, and occasionally general thoughts on the digital advertising industry, from Team Sincera.

LatestOct 21, 20267 min

A Trusted - and Verified - Server

Trusted Server tells buyers a publisher's code came from the initiative. We propose an independent administrator, signed bid requests and continuous monitoring, so that trust holds at the level of each bid request.

Trusted Server Ad Tech Security

[
    {
        "version": "hash_of_build",
        "jwks": [],
        "platform": "fastly",
        "status": "valid|inactive|revoked",
        "created_at": "datetime",
        "checked_at": "datetime",
        "inactive_at": "datetime",
        "revoked_at": "datetime"
    }
]

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2026-10-21 A Trusted - and Verified - ServerTrusted Server tells buyers a publisher's code came from the initiative. We propose an independent administrator, signed bid requests and continuous monitoring, so that trust holds at the level of each bid request. Trusted Server · Ad Tech · Security 7 min